Conference Overview
Conference Theme: "The Indian APPS Revolution – Delivering Digital India"
Both smartphones and India’s budget phone mass market provides an ideal breeding ground for bots to foot printing their applications. The best thing is that all of this can be done right inside a messaging app – without having to download anything extra. There are many great bots that can make our working lives simpler and more productive… Business travel bots, expense bots, hiring BOTS. . .
The global chat bot market is pegged at US$ 88.3 million in 2015. This market is expected to experience exponential growth in 2016-23. Chat bots are being hailed as the next wave of communication… It is the “dawn of conversational commerce”. This does not mean that the APP is being sidelined… but now there is another channel to reach customers.
- Why should a business invest in a BOT?
- How are Startups leveraging Chat Bots to gain momentum in their businesses?
- What are the potential killer apps for BOTS?
- What industries are most apt for disruption from BOTS?
- Are Chat BOTS the future of Online Business?
- The importance of AI.
These questions and more will be addressed by our panel of BOT / AI / ML thought leaders.
The Indian mobile industry is helping to deliver a growing and innovative mobile ecosystem, which is transforming not only how people communicate but increasingly how they do business. Recognizing the potential of digital technologies to address some of the socio-economic challenges in the country, the Indian government launched the Digital India programme. This is expected to empower over a billion subscribers by providing broadband and internet access to them.
The increasing smartphone subscribers, expanding mobile broadband network coverage and the growth of local tech startups throughout the country, is driving the use of new apps and services on mobile phones. Social media and online communications applications are examples of services that have grown rapidly in recent years. A growing proportion of the Indian population now access social media sites on mobile phones, with platforms such as Facebook, Twitter and Whatsapp proving popular.
The mobile industry is characterised by growth and opportunity, and as the industry changes, opportunities increase. With laptops, smartphones and tablets becoming an integral part of people’s lives today, internet is bound to become an essential platform of advertising and marketing. The Indian mobile internet advertising market is expected to expand to US$ 54 million by 2018 with over 650 million new smartphone connections in India by 2020.
However, it is not going to be only the application of digital technology that will bring in profits from digital consumers. The industry will have to get closer to the customer and adopt more flexible business models. They will have to engage and create enduring relationships with consumers, provide fast services and options and empower innovations. This will be an important step in “monetizing the digital consumer”.
In India, there are just under a billion cellphone subscribers, and every month, approx. six million new cellphone users are added. The cellphone users are fast switching to smartphones with almost 65% of all new Internet users in India experiencing their first surfing activity through their smartphones. The smartphone has also become the preferred medium for money transactions due to its increased usage and the convenience it provides on the go. So tremendous has been its adoption that the mobile wallet market in India is expected to reach US$ 6.6 billion by 2020.
In today’s world, mobile network and content security is of the utmost importance. To a large extent, the fast growth in the digital payments landscape in India has been driven by the increased smartphone penetration. Another factor for this expansion is that almost 50 per cent of the Indian smartphone users belong to the 18-30 years age group which has also led to a higher growth curve for digital payments. In India, more than 40 per cent of e-commerce transactions are taking place via mobile phones with more than 52 per cent transactions through digital payments. The country is surely moving towards a Cashless Economy.
This is a brief note on the 3rd Apps India 2016 Conference. If you have any questions, please contact bs@appsindia.co.in
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