Theme: “You, Me & App”
09:00 am – 10:00 am Registration & Networking
10:00 am – 10:10 am Welcome Remarks
10:00 am – 10:25 am

Industry Address

Sandeep Ladda, Partner & India Technology and e-Commerce Sector Leader, PwC
"Accelerating Growth in e-Commerce and Mobile Market"

10:25 am – 11:10 am

Panel Discussion - 1: “You, Me & App - Creating & Developing the Successful Apps Business Ecosystem in India”

  • The Startup Journey
  • Exploring the process of launching a successful app business.
  • How can App monetization be simplified?
  • The Mobile Renaissance - Disrupting the way business is done.


  • Sandeep Ladda, Partner & India Technology and e-Commerce Sector Leader, PwC


  • Ashay Padwal, Co-Founder & CTO, Vserv
  • Ayush Jain, CEO, MindBowser
  • Bharat Lingam, CEO, (x)cube LABS
11:10 am – 11:25 am

Keynote Address

  • Jaivir Nagi, Head – Online Partnerships Group, Google
    “Key Internet trends in India”
11:10 am – 11:25 am

Networking Tea / Coffee Break

11:45 am – 12:00 pm

Keynote Address

  • Irfan B. Shah, IBM Cloud Ecosystem Leader - Delhi NCR, IBM India Pvt. Ltd.
12:05 pm – 12:20 pm

App Launch

  • Ravi Datanwala, Co-Founder & CRO, Semusi Technologies Pvt. Ltd.
12:20 pm – 1:05 pm

Panel Discussion - 2: “Micropayment Platforms, Security Threats & Solutions”

  • Role of mobile money apps in increasing m-commerce.
  • Security threats in devising and implementing mobile money apps.
  • How to implement tamper-free security solutions without hampering performance.
  • Security, Privacy, Convenience – key drivers for mobile payment adoption from a consumer perspective.


  • Girish Trivedi, Co-Founder & Director, Monk Consulting Pvt. Ltd.


  • Harshit Agarwal, Co-Founder & CEO, Appknox
1:05 pm -2:00 pm

Networking Lunch

2:00 pm -2:15 pm

Keynote Address:

  • Venkatesh C.R., Managing Director & CEO, Dot Com Infoway /Galatta Media & Co-Founder, Magzter Inc.
Cost of user acquisition for Mobile Apps - Organic vs Paid
2:15 pm – 3:00 pm

Panel Discussion - 3: "Mobile Gaming – Trends & Future"

  • What are the emerging trends in mobile gaming?
  • What is importance of game publisher for indie game developers?
  • What are the alternative ways for monetization of gaming content?
  • How can game entrepreneurs retain player interest?


  • Vaibhav Odhekar, Co-Founder & COO, POKKT


  • Rahul N. Bhardwaj, Co-Founder & COO, Junglee Games
  • Rajat Gupta, Head - User Acquisition and Gaming Division, LINE India
  • Siddhartha Chandurkar, CEO & Founder, ShepHertz
3:00 pm -3:20 pm

Networking Tea / Coffee Break

3:20 pm – 4:05 pm

Panel Discussion - 4: "Mobile for Development"

  • Government and private sector collaboration to deliver citizen services.
  • Apps in education and skill development play an important role to reach masses and deliver content.
  • How apps and feature phones can provide life enhancing services to rural communities?
  • How the mobile has acted as an enabler for bridging the “Digital Divide?”


  • Saju Abraham, Senior Product Manager, YO!

Guest Panelist:

  • Dr. Nirmaljeet Singh Kalsi, Additional Chief Secretary, Government of Punjab, India


  • Edvin K. Varghese, Founder & CEO, Appface Technologies Pvt. Ltd. & Co-Founder, Mandi Trades.
  • Thejaswini Ramachandra, Sr. Product Manager, IBM India Pvt. Ltd.
4:05 pm – 5:00 pm

Panel Discussion - 5: "Unleashing the true potential of mobile advertising"

  • Innovative tips for building mobile advertising landscape.
  • How can digital advertising ROI be optimized?
  • How can the mobile become an advertising leader rather than a simple add-on to any media plan?
  • How do you make sure that your app does not get lost in the clutter?
  • Ways to build better mobile marketing campaigns.


  • Sandeep Goyal, Chairman, Mogae Media


  • Manbir Singh, Country Manager - India, CAKE,
  • Mudit Seth, Co-Founder & CMO, SilverPush
  • Shabir Momin, Co-Founder, MD & CTO, Zenga Group
05:00 pm – 05:15 pm

Valedictory Address

  • Sandeep Goyal, Chairman, Mogae Media
Please note: Schedule and Agenda is subject to last minute changes.